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Browsing 2022 by Author "Rovnejko, M. A."
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Sensor marketing tools as a sales growth driver
Rovnejko, M. A. (БрГТУ, 2022)The article considers sensory marketing as an effective tool for influencing consumer behavior, which contributes to sales growth. The author characterizes the tools of sensory marketing, gives examples of their impact on the target audience.2023-06-26