Promocja Usług na Przykładzie Przedsiębiorstw Turystycznych

Abstract

Tourism belongs to one of the most developing areas nowadays. In the last few years a lot of new companies started to operate in this field. However, in order to exist and especially to keep their strong position in the market, companies must take into consideration performing appropriate marketing actions, concentrating on promotion ones. It is obvious that as a result of a variety of products and services it is possible for a company to obtain new customers only by applying an effective promotion. In the article there are presented the most crucial aims and ways of methods which are used by tourist companies to operate successfully in the market.