Основные подходы к повышению конкурентоспособности организации в условиях цифровизации экономики

Abstract

The processes for implementing a strategy to improve the competitiveness of an organization are complex, because are innovative, individual, cover all aspects from the problems of improving the quality of goods to personnel management. The main approaches to ensure the competitiveness of the organization are: benchmarking; reengineering of business processes; coordinating-stabilizing approach, etc. In this paper, the benchmarking method is considered. The benchmarking method is based on the analysis of the best practices of the most innovatively active enterprises and copying this experience by inefficient enterprises. It is used to study the experience of leading competitors and apply it to the enterprise under study. In its simplest form, benchmarking can be viewed as a system of beliefs for solving problems of improving competitiveness, based on “comparison with a sample”.