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Browsing by Author "Rovnejko, M. A."

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    • Innovative marketing: sensory-psychological methods for solving economic problems 

      Rovnejko, M. A. (БрГТУ, 2022)
      Rovnejko, M. A. Innovative marketing: sensory-psychological methods for solving economic problems / M. A. Rovnejko // Экономика и управление: социальный, экономический и инженерный аспекты : сборник научных статей V Международной научно-практической конференции, Брест, 24–25 ноября 2022 г. / Брестский ...

      2023-04-06

    • Recommendations for the promotion of bathing products of Mark Formelle llc in instagram 

      Rovnejko, M. A. (БрГТУ, 2023)
      The article discusses the project developed by the author to promote the products of «Mark Formelle» in Instagram in the framework of improving the product policy of this business entity.

      2024-05-06

    • Sensor marketing tools as a sales growth driver 

      Rovnejko, M. A. (БрГТУ, 2022)
      The article considers sensory marketing as an effective tool for influencing consumer behavior, which contributes to sales growth. The author characterizes the tools of sensory marketing, gives examples of their impact on the target audience.

      2023-06-26