Адаптация спортивного учреждения к цифровой среде функционирования

Abstract

The relevance of sports institution adaptation at present stage of social development to functioning in digital environment. Are presented the results of sports institutions information resources state analysis, which reveal the inefficiency of information and communication technologies using. Is proposed а methodological complex, consisting building public relations methods, organizing sports and recreational work with population in remote format and implementing communication events methods. Peculiarity of complex is the systema-tization and information resources implementation that provide increase efficiency of functioning in the industry based on comprehensive highquality and operational information development.