| dc.contributor.author | Надеина, Елизавета Владимировна | |
| dc.coverage.spatial | Минск | ru_RU |
| dc.date.accessioned | 2024-01-17T12:26:05Z | |
| dc.date.available | 2024-01-17T12:26:05Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Надеина, Е. В. Холистический подход в маркетинге взаимоотношений с клиентами = A Holistic Approach to Marketing Relationships With Customers / Е. В. Haдeинa // Первый шаг в науку – 2011 : сборник материалов Международного форума учащейся и студенческой молодежи, Минск, 25–29 апреля 2011 г. / Национальная академия наук Беларуси, Центр студенческих научных инициатив ; редкол.: М. Ю. Дегтярёва [и др.]. – Минск : Беларуская навука, 2011. – С. 443–446. – Библиогр.: с. 446 (3 назв.). | ru_RU |
| dc.identifier.uri | https://rep.bstu.by/handle/data/39375 | |
| dc.description | Nadeina, Elizaveta Vladimirovna. Holistic approach to customer relationship marketing | ru_RU |
| dc.language.iso | ru | ru_RU |
| dc.publisher | Беларуская навука | ru_RU |
| dc.title | Холистический подход в маркетинге взаимоотношений с клиентами | ru_RU |
| dc.type | Научный доклад (Working Paper) | ru_RU |
| dc.identifier.udc | 339.138 | ru_RU |
| dc.abstract.alternative | Since the end of XX century relationship marketing has become firmly established among the most topical issues of practical
and theoretical development of marketing. Current market trends contribute to move from the intensification of efforts to sell and market commercialization to the concept of a holistic (integral) Relationship Management. A comprehensive model of marketing relationships with clients enables systemic studies of marketing activities with regard to the importance of relationships in modern conditions. | ru_RU |
