| dc.contributor.author | Надеина, Елизавета Владимировна | |
| dc.coverage.spatial | Минск | ru_RU |
| dc.date.accessioned | 2024-01-16T13:54:52Z | |
| dc.date.available | 2024-01-16T13:54:52Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Надеина, Е. В. Маркетинг взаимоотношений и информационные технологии = Relationship Marketing and Information Technology / Е. В. Надеина // Научные стремления – 2010 : республиканская научно-практическая молодежная конференция с международным участием, Минск, 1–3 ноября 2010 г. / Национальная академия наук Беларуси, Совет молодых ученых НАН Беларуси. – Минск, 2010. – С. 257–260. – Библиогр.: с. 260 (2 назв.). | ru_RU |
| dc.identifier.uri | https://rep.bstu.by/handle/data/39360 | |
| dc.description | Nadeina, Elizaveta Vladimirovna. Relationship Marketing and Information Technology | ru_RU |
| dc.language.iso | ru | ru_RU |
| dc.title | Маркетинг взаимоотношений и информационные технологии | ru_RU |
| dc.type | Научный доклад (Working Paper) | ru_RU |
| dc.identifier.udc | 339.138:336.12 | ru_RU |
| dc.abstract.alternative | The development of information technology has a significant impact on all spheres of economic life. Relationship marketing is one of the most rapidly developing sectors of the application of information technology as automation of information processes in this area is a strategic factor of competition. CRM-system combines the potential of intelligent technologies and relationship marketing strategies to maintain profitable relationships with clients. | ru_RU |
