Browsing by Author "Rovnejko, М. А."
Innovative marketing: psychological incentives in the service of interaction with the target audience Rezko, P. N.; Rovnejko, М. А. (БрГТУ, 2021)The article discusses triggers as an innovative psychological tool for influencing the behavior of the target audience, used in marketing to increase sales. The authors give recommendations for improving trigger-marketing in order to increase its effectiveness.